About
I’m a performance-focused digital marketing professional with hands-on experience across Google Ads, Meta Ads, SEO, and analytics. I specialize in campaign setup, keyword research, ad copywriting, and performance reporting — using tools like GA4 and Google Ads dashboard to turn data into decisions. I’m looking to grow within a structured paid search environment and drive measurable business impact.
Experience
Digital Marketing | SEO Executive Seabed2Crest Technologies Pvt. Ltd — Feb 2025–Present
- Set up and optimized Google Ads Search campaigns, including keyword structuring and ad copy testing
- Conducted keyword research and search intent analysis for paid and organic strategies
- Tracked CTR, CPC, and conversions; delivered weekly optimization insights
- Ran A/B tests on ad creatives and messaging
- Managed Meta Ads campaigns — audience setup, creative optimization, performance tracking
- Prepared GA4 and Google Ads performance reports to support decision-making
Performance Marketing & SEO Consultant (Freelance)
- Ran Google Search campaigns for local service businesses, driving inbound calls through high-intent keywords and geo-targeting
- Optimized CTR, CPC, conversion rate, and cost per lead through search term analysis and bid adjustments
- Achieved Top 2 Google ranking for competitive terms through keyword research and authority-building
- Built 100+ USA local citations for an ecommerce client; supported SEO campaigns in Australia and the Netherlands
- Delivered weekly performance reports with actionable insights
Cashier & Sales Associate (Part-Time) Reliance Smart — Nov 2021–Jan 2023
- Managed high-volume billing in a fast-paced retail environment
- Assisted with promotions and customer engagement
Core Skills
Google Ads Campaign Setup & Optimization · Keyword Research & Match Types · Ad Copywriting for Search · Campaign Performance Monitoring · Meta Ads Management · A/B Testing Support · CTR, CPC, CPA & ROAS Analysis · GA4 & Google Search Console · On-Page & Off-Page SEO · Weekly Performance Reporting
Tools
Google Ads · GA4 · Google Search Console · SEMrush · SE Ranking · Mangools · Meta Business Manager · WordPress · Shopify
Education
Bachelor of Computer Applications (BCA) Koshys Group of Institutions, Bengaluru — 2020–2023
Contact
Let’s talk about your next campaign. 📞 +91 9019415713 · ✉️ contact@akashharijan.com · 🌐 akashharijan.com · LinkedIn